Title

Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches

Authors

Nikhilesh Dholakia, University of Rhode IslandFollow
Dong Zhang, University of Rhode IslandFollow

Document Type

Article

Date of Original Version

2004

Embargo Date

1-7-2013

Abstract

With the boom in E-commerce, practitioners and researchers are increasingly generating marketing and strategic insights by employing the Internet as an effective new tool for conducting well-established forms of qualitative research (TISCHLER 2004). The potential of Internet as a rich data source and an attractive arena for qualitative research in e-commerce settings—in other words cyberspace as a "field," in the ethnographic sense—has not received adequate attention. This paper explores qualitative research prospects in e-commerce arenas.

URN: urn:nbn:de:0114-fqs0402299

Citation/Publisher Attribution

Dholakia, Nikhilesh & Zhang, Dong (2004). Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches [27 paragraphs]. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 5(2), Art. 29, http://nbn-resolving.de/urn:nbn:de:0114-fqs0402299.

Publisher Statement

© 2004 FQS http://www.qualitative-research.net/fqs/.

Supported by the Institute for Qualitative Research and the Center for Digital Systems, Freie Universität Berlin.

First published online in Forum Qualitative Sozialforschung / Forum: Qualitative Social Research (ISSN 1438-5627).